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Go: A Kidd's Guide to Graphic Design

by Chip Kidd

Subject
Art - Techniques
Age
9-12 years
Format
Trade Paperback
Pages
160
Publisher
Workman Publishing
Size
18.6 cm × 25.2 cm
ISBN
9781523515653
A curious kid's guide to graphic design, covering form, function, color, typography, and much more, plus 10 hands-on design projects. Written by Chip Kidd, "the closest thing to a rock star" in the design world (USA Today).

​Design is all around you. And whether you realize it or not, you are already a designer. In Go, renowned graphic designer Chip Kidd explains not just the elements of design, including form, line, color, scale, typography, and more, but most important, how to use those elements in creative ways. Like putting the word “go” on a stop sign, Go is all about shaking things up.

Kidd writes about scale: When a picture looks good small, don’t stop there—see how it looks when it’s really small. Or really big. He explains the difference between vertical lines and horizontal lines. The effect of cropping a picture to make it beautiful—or, cropping it even more to make it mysterious and compelling. How different colors signify different moods. The art of typography, including serifs and sans serifs, kerning and leading. The book ends with ten hands-on design projects for kids.

“An excellent introduction to graphic design through [the author’s] own excellent work. Anyone interested in the subject, including most practitioners, will find it delightful.”—Milton Glaser

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What reviewers said

“An excellent introduction to the subject. Delightful.”
Milton Glaser
“I wish I had this book when I was a kid!” –Jeff Kinney, author of Diary of a Wimpy Kid
Kidd’s folksy, conversational tone, in which he speaks directly to readers, is appealing. . . . This is a book not only for art classes, but also for courses in journalism, communications, media, and writing, for units on persuasive writing and advertising, and to demonstrate how strong visual images convey meaning and appeal."
School Library Journal (starred review)
“Beginning with the striking cover design—a red stop sign reading "GO"—this book challenges our assumptions about what we see and read. Kidd skillfully uses typography and illustration to demonstrate how graphic design informs the ways we make decisions that affect our lives. . . . An engaging introduction to a critical feature of our modern, design-rich environment.”
Kirkus Reviews
“A series of lucid, witty, and absorbing analyses of graphic design techniques . . . tomorrow’s designers will want to grab a pencil and get going.”
Publishers Weekly
“'GO: A Kidd's Guide To Graphic Design,' is pretty awesome.”
The Huffington Post
“Kidd . . . uses his writing skill to make design theory more interesting and appealing for young artists. . . . A great choice for the high school student considering a design career and perhaps for older or younger readers as well.”
Library Journal
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© 2026 Peekabooks Inc. All Rights Reserved.