Eat This!: How Fast Food Marketing Gets You to Buy Junk (and How to Fight Back)

Name: Eat This!: How Fast Food Marketing Gets You to Buy Junk (and How to Fight Back)
ISBN: 9780889955325

by Andrea Curtis

Subject: Media Studies
Age: 9-12 years
Format: Trade Paperback
Pages: 40
Publisher: Red Deer Press
Size: 25.1 cm × 22.6 cm
ISBN: 9780889955325

A provocative follow-up to the bestselling What's for Lunch?, Eat This! zooms in on fast food marketing to children — an immense industry worth billions of dollars.

Andrea Curtis shows how fast food companies push their unhealthy food and beverages by embedding their sales pitches in everything from Snapchat filters to movies, from videogames to school curriculum. An exploration of media literacy and food literacy, Eat this! looks at what exactly marketing is and touches on the latest strategies aimed at kids, including product placement, advergames, cartoon and celebrity endorsements and school fundraising.

On each page spread, Andrea Curtis provides research-based insights into all aspects of the fast food industry and, perhaps most importantly, offers kids examples and ideas about how they can push back — taking charge of their own health and well-being.

About the creators

Andrea Curtis?s critically acclaimed Into the Blue: Family Secrets and The Search for a Great Lakes Shipwreck (Random House) won the Edna Staebler Award for Creative Non-Fiction. Her writing has also appeared in Toronto Life, Chatelaine, Canadian Geographic, Explore, Utne Reader, The Globe & Mail, Today's Parent, cbc.ca/arts and others. This is her first work for a younger audience.

Peggy Collins is the illustrator of In the Garden and Tooter's Stinky Wish. She lives near Kingston, Ontario.

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What reviewers said

"Kids need to know the truth about junk food, and understand the millions of ways it's pushed on them — everyday. Andrea's fun and accessible book gives them the tools to fight back!"

Jamie Oliver, MBE, world-renowned chef and food campaigner

"The title says it all. This is the first and only children's book to tell the awful truth about the way our kids are assaulted by rapacious marketers. But, most importantly, Andrea manages to tell the story to the kids themselves."

Mark Bittman, best-selling author of How to Cook Everything

"Eat this! is a well-conceived, well-researched and empowering resource that helps students, parents and educators decode the marketing speak and arm themselves against the powerful techniques used by junk food and beverage marketers. This important book raises essential questions about why and how these foods and drinks are destroying our kid's future health and well being. Eat this! is an essential tool to help build real food communities and better inform kid consumers to become empowered citizens."

Lulu Cohen-Farnell, Founder, Real Food for Real Kids

"Andrea has created a book that will resonate with both kids and parents at a time when kids (and parents) need to be more media savvy then ever. Eat This! is filled with fun facts, clear explanations and concrete ideas about how kids can fight the fast-food system. This book will have your kids questioning what they see and eat in a way that is actually good for them — and the planet."
— Emma Waverman, parenting and food writer, columnist, CBC Radio and The Globe & Mail

"Restricting food and beverage marketing to children is an important public health issue. Andrea has presented it in a compelling way and we hope her book will motivate Canadians to support making the healthy choices the easy choices."
— Mary Lewis, Vice President of Research, Advocacy and Health Promotion, Heart & Stroke